Know What It's Worth

A Defensible Valuation — Not a Number Designed to Win a Listing

Valuations trusted by financial institutions for lending decisions, divorce and estate attorneys, regulatory bodies, and insurance agents protecting corporate assets — a different bar than an M&A Advisor who inflates a number to win your listing and then negotiates you down later.

Reviewing valuation analysis

Three Kinds of Valuation — and Why the Difference Matters

Not every valuation is built for the same purpose, and using the wrong one for the moment you're in can cost you money, time, or standing in a courtroom. Anton matches the type of valuation to what it actually needs to do:

Click a valuation type to see what it's for — and which column of the table it matches:

Broker’s Opinion of Value. Issued by a licensed FL business broker under FL Statute Ch. 475 / FREC. Best for M&A listings, marketing, and pricing conversations — not admissible as expert testimony in a Florida court.
BOV
Broker's Opinion of Value
COV
Calculation of Value
Certified Business Appraisal
Practitioner Licensed FL Business Broker Credentialed Analyst (CVA, ABV, ASA) Credentialed Valuation Specialist
Governing Standard FL Statute Ch. 475 / FREC AICPA SSVS No. 1 / NACVA USPAP / AICPA / ASA / IRS
Result Type Estimated Selling Price Calculated Value Conclusion of Value
Court Admissibility (FL) Inadmissible as expert testimony Limited / Restricted Fully Admissible (Expert Witness)
Best Used For M&A Listings, Marketing, Pricing Internal Planning, Early Mediation Litigation, IRS/Tax, SBA, Buy-Sells

Any valuation provided as part of an initial engagement is an informal Broker's Opinion of Value (BOV) for marketing or exploratory purposes — not a Certified Business Appraisal under USPAP — unless a specific engagement is separately scoped as one.

What a Valuation Conversation Tells You

Who We Work With

Business Owners & Partners

Solo owners planning an eventual sale, and partners who need a neutral number for a buyout or buy-in.

Attorneys

Divorce and estate attorneys who need a defensible number for a case, not a marketing estimate.

Lenders & Insurance Agents

Lenders underwriting a transaction, and insurance agents protecting corporate assets with an accurate valuation on file.

CPAs, Wealth & Estate Advisors

IRS-compliant valuations for estate planning, gifting, succession, and tax purposes.

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